> ## Content Index > Fetch the complete content index at: https://snapholo.com/news/llms.txt > Use this file to discover other available public pages before exploring further. # GameStop lists Pokémon 30th box at $399.99 price vs $179.99 MSRP - URL: https://snapholo.com/news/pokemon-30th-celebration-upc-price-gamestop/ - Published: 2026-10-15T01:26:10.000Z - Updated: 2026-10-25T03:57:22.000Z - Description: Day and Night UPCs launch Nov 6 at a $179.99 MSRP. GameStop preorders are $399.99; Target is projected at $249.99. - Author: SnapHolo News - Tags: Pokémon, Products, Market, hash-en, pokemon-tcg, 30th-celebration, ultra-premium-collection, preorder, pricing, gamestop Polygon reports that GameStop's preorder price for the [Pokémon TCG: 30th Celebration](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/) Ultra-Premium Collection is more than double the official price. Here is what each figure is and who reported it. [Pokémon TCG: 30th Celebration prices](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/)[Mew R price](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-r/)[Mew B price](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-b/) ## How much is the Pokémon TCG 30th Celebration Ultra-Premium Collection? ![Illustration of a shiny collector's box with holographic foil cards fanned out beside it and two price tags, one much higher than the other.](https://snapholo.com/news/content/images/2026/10/pokemon-30th-celebration-upc-price-gamestop-body-ai-1-cover.jpg) Illustration: AI-generated According to Polygon, the Pokémon TCG: 30th Celebration Ultra-Premium Collection (UPC) has an MSRP of $179.99 . It comes in a Day version and a Night version, and both go on sale on November 6, 2026 . GameStop's preorder listing is $399.99\. Geeks + Gamers reported a $379.99 price for GameStop Pro members . **Quick Answer:** Polygon reports a $179.99 MSRP for each Day or Night 30th Celebration Ultra-Premium Collection, which releases November 6, 2026\. GameStop lists the box at $399.99\. Polygon says that is more than 100% above MSRP. Polygon also says buyers are unlikely to pay MSRP unless they preorder from the Pokémon Center. Polygon describes GameStop's $399.99 price as "over 100% above MSRP" . GameStop's own product page (item 20036364, "Styles May Vary") blocked direct reading for this article. The GameStop figures below therefore come from the reporting outlets, not from GameStop. The official Pokémon.com product page gives the release date and the full contents list but does not show a price. The $179.99 MSRP comes from Polygon's report, not from a first-party Pokémon listing. | Price point | Amount | Source | Status | | --------------------- | ---------- | --------------------------- | ------------------------------------- | | MSRP (Day or Night) | $179.99 | Polygon, 2026-10 | Reported; not on Pokémon.com | | GameStop preorder | $399.99 | Polygon, 2026-10 | Retailer listing, reported | | GameStop Pro preorder | $379.99 | Geeks + Gamers, 2026-09 | Reported; not independently confirmed | | Pokémon.com price | Not listed | Pokémon.com product gallery | Contents and date only | Store prices can still change before the November 6 release. Read each figure as the reported price on its source's publication date. ## What is in the Day and Night Ultra-Premium Collections? Each 30th Celebration Ultra-Premium Collection holds 30 booster packs, two foil promo cards, a playmat, 65 card sleeves, a deck box, a metal coin and six damage-counter dice. The official product gallery lists that contents set . There are two versions. The Day box is built around Espeon ex and the Night box around Umbreon ex. Apart from the themed promos, playmat art and coin, both versions hold the same items. The official name is "Pokémon TCG: 30th Celebration Ultra-Premium Collections—Day & Night," according to the Pokémon.com product gallery. The official contents list for each box : - 1 foil promo card featuring Pikachu ex - 1 foil promo card featuring Espeon ex (Day) or Umbreon ex (Night) - 1 playmat featuring Pikachu, Espeon or Umbreon, and more - 65 card sleeves - 1 deck box - 1 metal coin featuring Espeon or Umbreon - 6 damage-counter dice - 29 Pokémon TCG: 30th Celebration booster packs - 1 Pokémon TCG: 30th Celebration Classic Collection booster pack The 30th pack is a different product from the other 29\. The official page calls the Classic Collection booster "a special pack that contains three cards from the expansion's nostalgic Classic Collection" . So buyers get 29 standard 30th Celebration boosters plus one three-card Classic Collection pack. That is not 30 identical packs. The Pikachu ex promo differs between the two boxes. The official gallery says each version has a day- or night-themed Pikachu ex promo illustrated by YOSHIROTTEN, which pairs with that box's Espeon ex or Umbreon ex promo . Collectors who want both Pikachu ex artworks will need to buy both the Day and the Night box. The official contents list does not include a Pokémon TCG Live code card. Some retailer descriptions may mention one, but this article could not confirm it from a first-party source. If a code card matters to you, check the final box listing. Polygon calls the UPC "by far The Pokémon Company's largest 30th Anniversary box." In Polygon's description, it "comes packed with two foil promo cards, a play mat, deck sleeves, a deck box, dice, and coins" . That matches the official list, except that Pokémon.com lists one metal coin, not several. Polygon also notes that because the box is so large, retailers will not have many UPCs to sell . ## Why is GameStop charging $399.99 for the 30th Celebration UPC? None of the sources explain GameStop's $399.99 price for the 30th Celebration Ultra-Premium Collection. GameStop has not said why it set that price, and Polygon does not say either. Polygon reports that GameStop's $399.99 price tag is "over 100% above MSRP," which it gives as $179.99 . Until GameStop or The Pokémon Company comments, the reason for the price is unknown. This section covers only what has been reported about the listing. The listing is on GameStop's product page as item 20036364\. Its title is "Pokemon Trading Card Game 30th Celebration Ultra-Premium Collection Styles May Vary" . The page blocked automated reading, so the details below come from search-engine summaries of the listing and from press coverage. They have not been confirmed on the live page. - **Standard price:** $399.99, which Polygon also reports . - **Pro member price:** $379.99, according to search summaries of the GameStop listing (unverified) . - **Purchase limit:** two per customer, according to the same summaries (unverified) . - **Version:** buyers cannot choose. The "Styles May Vary" title means a pre-order could be either the Day (Espeon ex) or the Night (Umbreon ex) version. - **Status:** the listing now shows as "Currently Unavailable." Geeks + Gamers reported that the pre-order changed to "Not Available" after more than 600 units sold . GameStop has not published that sales figure. The "Styles May Vary" detail matters for collectors who want one specific version. The Day and Night boxes come with different promo cards, a different playmat and a different metal coin. A GameStop pre-order does not let you pick which one you get. For anyone trying to collect both versions, a two-unit limit could still mean two copies of the same version. > "GameStop has already shocked the world with its $399.99 UPC price tag, which is over 100% above MSRP," — Patricia Hernandez, writer at Polygon (source: Polygon, 2026-10) This is not the first time GameStop has priced a 30th Celebration product well above other stores. Around the September launch, Tech Times reported that GameStop listed the expansion's Elite Trainer Box at about triple its price . That report does not explain the UPC price either. Neither GameStop nor the sources above have given a reason for either listing. Retail prices can change before the November 6 release, so check the listing again before relying on these figures. ## What will Target and Walmart charge for the UPC? Neither Target nor Walmart has published a price for the 30th Celebration Ultra-Premium Collection. The only Target figure available is a projection. According to Polygon (2026-10), Pokémon influencer BritBrattv says Target's projected UPC price will be $249.99 . That would be $70 above the $179.99 MSRP Polygon reports, and $150 below GameStop's $399.99 listing . Polygon explains why it reported the number. It describes BritBrattv as having "a track record for accurate Pokémon TCG retail news." It also says the same figure has been reported by other major Pokémon restock Discord servers that can see store back-end listings. Polygon is the only published source for all of this. Target has not put up a public product page with a price, so $249.99 is a single-source projection and not a confirmed listing. Walmart has no figure at all. Polygon covers this directly: > "We don't yet know what Walmart's pricing will be, but traditionally, the retailer's TCG prices are the same as Target's," — Patricia Hernandez, writer at Polygon (source: Polygon) Polygon bases that expectation on supply. Third-party vendors such as Excell and MJ Holdings stock both Target and Walmart, and Polygon calls them "the largest influence on any given product's final retail price." Polygon presents this as a past pattern, not a confirmed Walmart price. Here is where the two big-box retailers stand as of mid-October 2026: - **Target:** $249.99, projected by BritBrattv and reported by Polygon . No published listing. - **Walmart:** No reported or projected figure. Polygon expects it to follow Target's price, based on past pricing. - **Both:** Prices could be set or changed any time before the November 6, 2026 release . If you plan to buy from either store, check the actual Target or Walmart product page for the Day or Night version before preordering. Don't rely on the projected number. The official Pokémon product page confirms the release date and the contents, but it does not list a price. ## How do MSRP, retailer and secondary-market prices compare? ![Illustration of a shiny collector box and holographic cards beside three price tags of increasing size.](https://snapholo.com/news/content/images/2026/10/pokemon-30th-celebration-upc-price-gamestop-body-ai-5-cover.jpg) Illustration: AI-generated Every price reported so far for the 30th Celebration Ultra-Premium Collection is above its reported MSRP. According to Polygon, the MSRP is $179.99 . Polygon also reports a GameStop listing of $399.99, which is 122% above that MSRP . Target's projected $249.99 would be 39% above MSRP. Secondary-market preorder prices reported in search summaries are higher still. None of these figures are final before the November 6, 2026 release. The table below lists the figures that have been reported. We worked out each percentage gap from the cited dollar amounts only, using ($price − $179.99) ÷ $179.99, rounded to one decimal place. The official Pokémon product page does not list a price, so the $179.99 baseline comes from Polygon. | Source / retailer | Reported price | Gap vs. $179.99 MSRP | Status | | ------------------------------------------------------ | --------------- | -------------------- | --------------------------------------------------------------------- | | MSRP (per Polygon) | $179.99 | 0% | Reported by Polygon; not shown on the official product page | | GameStop (standard) | $399.99 | +122.2% | Reported by Polygon; listing not read directly | | GameStop (Pro members) | $379.99 | +111.1% | Search summaries only; unverified | | Target | $249.99 | +38.9% | Projection via BritBrattv, reported by Polygon; not a published price | | Walmart | Not announced | — | Polygon says it has traditionally matched Target | | TCGplayer preorder market, Day (around Oct 12, 2026) | about $561.50 | about +212% | Search summaries only; rough, changing, unverified | | TCGplayer preorder market, Night (around Oct 12, 2026) | about $690–$694 | about +283% to +286% | Search summaries only; rough, changing, unverified | The GameStop rows have a separate caveat. The retailer's product page (item 20036364, "Styles May Vary") blocked automated reading. That means the $379.99 Pro price, the "Currently Unavailable" status and the limit of 2 per customer all come from search-engine summaries, not from reading the page itself . "Styles May Vary" also suggests a buyer may not get to choose between Day and Night. Secondary-market numbers need the most caution. Search summaries of TCGplayer around October 12, 2026 showed the Night version priced above the Day version. We could not read those listings directly, and preorder market prices change daily. You can follow the Day version's tracked price on PriceCharting . Treat these figures as a rough snapshot, not a settled value. - **Closest to MSRP:** Polygon says buyers are unlikely to pay MSRP unless they get a Pokémon Center preorder. It also speculates that Best Buy could sell the box at $179.99\. That is a guess based on Best Buy's past pricing. - **Mid-range:** Target's projected $249.99, with Walmart possibly matching it. - **Highest retail:** GameStop's reported $399.99. - **Above retail:** secondary-market preorders, where the Night version was listed higher than the Day version in the snapshot above. ## When does the 30th Celebration UPC release and what else launches? The Pokémon TCG: 30th Celebration Ultra-Premium Collections, in Day and Night versions, release on November 6, 2026\. The official pokemon.com product gallery gives that date . According to The Pokémon Company, the box will be sold "in the Pokémon Center and where Pokémon TCG products are sold." The UPC is part of a later wave of the 30th Celebration expansion, not its first launch. The expansion has been released in stages. Here is the timeline from coverage of the original announcement and from retailer release guides: - **June 1, 2026:** The Pokémon Company announced the 30th Celebration expansion. Miketendo64 quotes the press release calling it the first Pokémon TCG expansion to launch globally at the same time in participating markets . - **September 16, 2026:** 30th Celebration booster packs went on sale, according to the Rare Candy release calendar . - **November 6, 2026:** The Ultra-Premium Collections and other premium collector products are due, according to the same release guides . Some reports say other sets, including Delta Reign, also release on November 6\. We could not confirm that from an official source, so treat it as unconfirmed. Exactly which other 30th Celebration products ship in the November wave may also change before release. Collectors can check the details themselves in two places. The official product gallery confirms the name, the Day and Night versions, the full contents list and the date, but it does not show a price. Retailer listings, such as GameStop's "Styles May Vary" page (item 20036364), show each store's own price, stock status and purchase limits. Those can change between now and launch. ## What should buyers check before preordering a UPC? Before preordering the 30th Celebration Ultra-Premium Collection, buyers should check five things: the listed price against MSRP, which version they will receive, purchase limits, any membership pricing, and the store's cancellation and refund terms. According to Polygon, the MSRP is $179.99 . Polygon reports GameStop's listing at $399.99 . Prices for the same box differ widely from store to store. - **MSRP versus listed price:** Compare the checkout price with the $179.99 MSRP reported by Polygon. Polygon has written that buyers are unlikely to pay MSRP unless they get a preorder from the Pokémon Center. - **Day or Night version:** The official product gallery lists two versions: Day with Espeon ex and Night with Umbreon ex. If a listing says "Styles May Vary", like GameStop's item 20036364, you may not get to choose which version arrives. - **Purchase limits:** Check the per-customer quantity shown on the product page. Limits can change before launch. - **Membership pricing:** Some retailers show a lower price for paid members. Check whether the price you see needs a membership, and whether that membership costs extra. - **Cancellation and refund terms:** Check when your card is charged, whether you can cancel a preorder before it ships, and how the store refunds you if the order is not filled. Buyers waiting on Target and Walmart should watch those retailers' own product pages. Target has not published a price. The $249.99 figure is a projection from influencer BritBrattv, reported by Polygon . Polygon also says Walmart's price is not yet known. Secondary-market listings, such as those tracked by PriceCharting, show what sellers are asking. They are not retail prices. This section reports prices and is not buying or investment advice. Before you preorder, confirm the price against the $179.99 MSRP, the version you will get and the cancellation terms. Do this ahead of the November 6, 2026 release . ## Frequently Asked Questions ### What is the MSRP of the Pokémon TCG 30th Celebration Ultra-Premium Collection? According to Polygon, the manufacturer's suggested retail price for the Pokémon TCG: 30th Celebration Ultra-Premium Collection is $179.99 . The price applies to either version, Day or Night. The official Pokémon.com product page does not list a price. Polygon also writes that buyers who do not get a Pokémon Center preorder are unlikely to pay MSRP. ### When is the 30th Celebration Ultra-Premium Collection released? The Pokémon TCG: 30th Celebration Ultra-Premium Collections, Day and Night, release on November 6, 2026 . The official Pokémon.com page says the product will be sold at the Pokémon Center and wherever Pokémon TCG products are sold. Booster packs from the expansion went on sale earlier, on September 16, 2026 , according to Rare Candy's release calendar. ### How much is the GameStop preorder? GameStop listed the 30th Celebration Ultra-Premium Collection at $399.99, as reported by Polygon. Polygon says this is more than 100% above the $179.99 MSRP . Geeks + Gamers reported three more details: Pro members pay $379.99, each customer can buy up to two, and buyers cannot choose Day or Night . The GameStop listing is labelled "Styles May Vary." Check the listing itself, because the price and stock status can change before release. ### How many booster packs come in each box? Each 30th Celebration Ultra-Premium Collection contains 30 booster packs: 29 Pokémon TCG: 30th Celebration booster packs and 1 Classic Collection booster pack . According to the official product page, the Classic Collection pack holds three cards from the expansion's Classic Collection. The page lists these other contents: - a foil Pikachu ex promo card illustrated by YOSHIROTTEN - a foil Espeon ex (Day) or Umbreon ex (Night) promo card - a playmat - 65 card sleeves - a deck box - a metal coin - 6 damage-counter dice ### Is the $249.99 Target price confirmed? No. The $249.99 figure is a projection. Pokémon influencer BritBrattv made it, and Polygon reported it . Target has not published it. Polygon says restock Discord servers with access to store back-end listings reported the same figure. Polygon also says Walmart's price is not yet known, though Walmart's TCG prices have usually matched Target's. ## SnapHolo prices for the cards and sets in this article [Pokémon TCG: 30th Celebration](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/) | Card | Edition | Rarity | SnapHolo price | | ------------------------------------------------------------------------------------------------------------------ | ------- | ------------------------- | -------------- | | [Mew R](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-r/) | English | RGB Rare | $6,000.27 | | [Mew B](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-b/) | English | RGB Rare | $3,746.75 | | [Mew G](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-g/) | English | RGB Rare | $3,738.75 | | [Mew ex 152](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-ex-152/) | English | Special Illustration Rare | $89.90 | | [Gengar ex 154](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/gengar-ex-154/) | English | Special Illustration Rare | $75.35 | | [Pikachu ex 150](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/pikachu-ex-150/) | English | Special Illustration Rare | $58.32 | | [Mew ex 158](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-ex-158/) | English | Futuristic Rare | $52.32 | | [Mewtwo ex 151](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mewtwo-ex-151/) | English | Special Illustration Rare | $50.27 | | [Pikachu ex 149](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/pikachu-ex-149/) | English | Special Illustration Rare | $47.47 | | [Jirachi ex 155](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/jirachi-ex-155/) | English | Special Illustration Rare | $43.46 | | [Sylveon ex 153](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/sylveon-ex-153/) | English | Special Illustration Rare | $42.79 | | [Mewtwo ex 157](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mewtwo-ex-157/) | English | Futuristic Rare | $41.44 | | [Greninja ex 148](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/greninja-ex-148/) | English | Special Illustration Rare | $21.12 | | [Salamence ex 156](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/salamence-ex-156/) | English | Special Illustration Rare | $15.71 | | [Fuecoco ex 147](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/fuecoco-ex-147/) | English | Special Illustration Rare | $14.97 | | [Maushold 146](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/maushold-146/) | English | Illustration Rare | $10.53 | | [Meowth 144](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/meowth-144/) | English | Illustration Rare | $9.92 | | [Galarian Meowth 141](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/galarian-meowth-141/) | English | Illustration Rare | $7.15 | | [Alolan Meowth 139](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/alolan-meowth-139/) | English | Illustration Rare | $6.68 | | [Zapdos 133](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/zapdos-133/) | English | Illustration Rare | $6.57 | | [Moltres 130](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/moltres-130/) | English | Illustration Rare | $6.00 | | [Articuno 132](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/articuno-132/) | English | Illustration Rare | $5.85 | | [Lapras 131](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/lapras-131/) | English | Illustration Rare | $5.74 | | [Morpeko 135](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/morpeko-135/) | English | Illustration Rare | $5.21 | | [Hisuian Zorua 145](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/hisuian-zorua-145/) | English | Illustration Rare | $4.78 | | [Mew ex 66](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/mew-ex-66/) | English | Double Rare | $3.07 | | [Toxtricity 134](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/toxtricity-134/) | English | Illustration Rare | $2.63 | | [Pikachu 40](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/pikachu-40/) | English | Pikachu Rare | $2.48 | | [Drifloon 136](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/drifloon-136/) | English | Illustration Rare | $2.47 | | [Alolan Exeggutor 129](https://snapholo.com/en/pokemon/en/pok%C3%A9mon-tcg-30th-celebration/alolan-exeggutor-129/) | English | Illustration Rare | $2.24 | Ungraded card prices as of 2026-10-18 (KST). ## More card prices on SnapHolo - [Pokémon card prices](https://snapholo.com/en/pokemon/) - [Pokémon card prices — Korean edition sets](https://snapholo.com/en/pokemon/ko/) - [Pokémon card prices — Japanese edition sets](https://snapholo.com/en/pokemon/ja/) - [Pokémon card prices — English edition sets](https://snapholo.com/en/pokemon/en/) - [Today's biggest price moves](https://snapholo.com/en/pokemon/movers/) - [Scan a card for its price](https://snapholo.com/en/lens/) Sources: [Polygon](https://www.polygon.com/pokemon-30th-anniversary-upc-ultra-premium-preorder-target-walmart-prices/) · [Geeks + Gamers](https://geeksandgamers.com/gamestop-has-pokemon-tcg-30th-celebration-ultra-premium-collection-up-for-preorder/) · [product page](https://www.gamestop.com/toys-games/trading-cards/products/pokemon-trading-card-game-30th-celebration-ultra-premium-collection-styles-may-vary/20036364.html) · [Pokémon product page](https://www.pokemon.com/us/pokemon-tcg/product-gallery/30th-celebration-ultra-premium-collections-day-night) · [Tech Times](https://www.techtimes.com/articles/327680/20260917/pokemon-tcg-30th-celebration-launches-worldwide-gamestop-lists-etb-triple-price.htm) · [PriceCharting](https://www.pricecharting.com/game/pokemon-30th-celebration/ultra-premium-collection-day) · [Miketendo64](https://miketendo64.com/2026/06/01/pokemon-tcg-30th-celebration-sep-2026/) · [Rare Candy release calendar](https://rarecandy.com/blog/pokemon-tcg-30th-celebration-release-calendar) --- ### Related Articles - 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