Pokémon's two flagship boxes for the 30th Celebration expansion, the Espeon (Day) and Umbreon (Night) Ultra-Premium Collections, carry a $179.99 MSRP. Mashable reported that both are listed for preorder on Amazon at $699.89 ahead of their Nov. 6, 2026 release.
How much do the 30th Celebration Espeon and Umbreon boxes cost?
The Pokémon TCG: 30th Celebration Ultra-Premium Collection has an MSRP of $179.99 per box, according to trade publication ICv2 . On Oct. 14, 2026, Mashable reported that both the Espeon and Umbreon versions were available to preorder on Amazon for $699.89 each . That is about 3.9 times the MSRP.
Quick Answer: ICv2 lists the MSRP of each 30th Celebration Ultra-Premium Collection (Espeon Day or Umbreon Night) at $179.99. Mashable reported both boxes listed for Amazon preorder at $699.89, about 3.9 times MSRP. Pokémon.com sets the release date as Nov. 6, 2026 but does not list a price.
Only one source reports the $699.89 figure. Mashable's report, carried by the fluf.io seller-news feed, is its only origin. We checked the Amazon product page directly, but it did not show the price, the seller, or whether Amazon itself is selling the box. Treat the figure as Mashable's snapshot of the listing, not a confirmed retail price.
The publisher's own page does not settle the price question either:
- Official release date: Nov. 6, 2026, per the Pokémon.com product gallery .
- Official price: Pokémon.com does not list one. The $179.99 MSRP comes from ICv2.
- Amazon preorder: $699.89, according to Mashable (single source).
Before preordering, compare any listing against the $179.99 MSRP and check who the seller is.
MSRP vs. Amazon preorder vs. TCGplayer: what the price points show
There are three prices for the 30th Celebration Ultra-Premium Collections, and they are far apart. ICv2 lists the MSRP at $179.99 per collection . According to Mashable, the Amazon preorder price is $699.89 . Mashable also cited TCGplayer market prices of $561.50 for the Day (Espeon) box and $690.23 for the Night (Umbreon) box . All three prices are above MSRP.
| Price point | Day (Espeon) | Night (Umbreon) | Source | Source date |
|---|---|---|---|---|
| MSRP | $179.99 | $179.99 | ICv2 | Publication date not captured in our research |
| Amazon preorder | $699.89 | $699.89 | Mashable (single source), via fluf.io | Oct. 14, 2026 |
| TCGplayer market price | $561.50 | $690.23 | Mashable (single source), citing TCGplayer | Oct. 14, 2026 snapshot |
Here are the gaps in dollars. Each one is worked out from the figures above:
- Amazon preorder vs. MSRP: $519.90 more per box, about 3.9 times the $179.99 MSRP.
- Day box, TCGplayer vs. MSRP: $381.51 more, about 3.1 times MSRP.
- Night box, TCGplayer vs. MSRP: $510.24 more, about 3.8 times MSRP.
- Amazon vs. TCGplayer, Day box: Amazon costs $138.39 more.
- Amazon vs. TCGplayer, Night box: Amazon costs $9.66 more.
Mashable compared the Amazon price with the TCGplayer figures and reached a different conclusion for each box:
For the Day box, there's "a decent markup from Amazon," while for the Night box, "the convenience of Amazon actually makes sense." — Mashable, Oct. 14, 2026 (source: fluf.io aggregation of Mashable)
The numbers explain that split. The Night box's TCGplayer price was within $10 of the Amazon preorder price. The Day box's TCGplayer price was more than $130 below it. Both comparisons depend on Amazon charging the same $699.89 for either version. A search snippet of an Amazon listing says the version is sent at random, so the buyer may not get the box they want.
The TCGplayer figures are a snapshot from Mashable's Oct. 14 report. Market prices on TCGplayer change as listings and sales come in, so check the current figure before comparing. TCGplayer has a separate product page for the Night version. We did not independently check a live price there, so $690.23 is Mashable's number, not ours.
We could not confirm the Amazon figure either. Our fetch of the Amazon product page returned no price or seller details, so we cannot say whether Amazon or a third-party seller set the $699.89 price. Pokémon.com's product gallery lists no price. That leaves ICv2's $179.99 as the only MSRP to compare against.
What is inside each Ultra-Premium Collection?
Each 30th Celebration Ultra-Premium Collection holds 30 booster packs: 29 Pokémon TCG: 30th Celebration packs and 1 Classic Collection pack. It also includes two foil promo cards, a playmat, 65 card sleeves, a deck box, a metal coin, 6 damage-counter dice and a Pokémon TCG Live code card. That is the official list on Pokémon.com's product gallery . The Espeon (Day) box and the Umbreon (Night) box share the same structure. They differ in the Pokémon on the promo, playmat and coin, plus the theme of the Pikachu ex promo.
| Item | Quantity | Day (Espeon) box | Night (Umbreon) box |
|---|---|---|---|
| Foil Pikachu ex promo card | 1 | Day-themed | Night-themed |
| Foil featured Pokémon ex promo card | 1 | Espeon ex | Umbreon ex |
| Playmat (Pikachu, Espeon or Umbreon, and more) | 1 | Espeon | Umbreon |
| Metal coin | 1 | Espeon | Umbreon |
| Card sleeves | 65 | Same count in both | |
| Deck box | 1 | Same count in both | |
| Damage-counter dice | 6 | Same count in both | |
| Pokémon TCG: 30th Celebration booster packs | 29 | Same count in both | |
| Pokémon TCG: 30th Celebration Classic Collection booster pack | 1 | Same count in both | |
| Pokémon TCG Live code card | 1 | Same count in both | |
Source for the items and quantities: Pokémon.com . The day/night split of the Pikachu ex promo comes from ICv2 .
The promo cards are the only cards in the box that are exclusive to it. ICv2 reports that each collection carries a day-themed or night-themed Pikachu ex promo illustrated by YOSHIROTTEN . The other foil promo is Espeon ex in the Day box and Umbreon ex in the Night box. The official list does not name the rarity of either promo, so any rarity label comes from retailer or press wording, not from Pokémon.
The 30 packs fall into two groups. The 29 main-set packs come from the 30th Celebration expansion, whose cards became legal for Play! Pokémon tournaments on September 25, 2026, according to Pokémon.com . The single Classic Collection pack comes from a subset inspired by earlier Pokémon TCG designs. The same Pokémon.com announcement says Classic Collection cards are not tournament-legal . Players building decks from the box should set those cards aside for collection use.
The accessories (65 sleeves, a deck box and 6 dice) are enough to sleeve and carry one 60-card deck with 5 sleeves left over. The Pokémon TCG Live code card adds a digital item, but Pokémon.com's product gallery does not say what it unlocks .
Espeon (Day) vs. Umbreon (Night): what differs between the two boxes?
The Day and Night Ultra-Premium Collections differ only in their themed items: the Pokémon ex promo, the Pikachu ex promo art, the playmat and the metal coin. The booster packs and accessories are the same in both boxes. According to ICv2, each box comes with a "day-themed or night-themed Pikachu ex promo illustrated by YOSHIROTTEN" . So the choice between the two comes down to which artwork and which Eeveelution a buyer wants.
Mashable, in its October 2026 preorder report, described the two versions this way :
- Day (Espeon): "the exclusive Espeon ex promo card with a Daytime Pikachu ex promo card and an Espeon playmat."
- Night (Umbreon): "the exclusive Umbreon ex promo card with a Futuristic-rarity Pikachu ex promo card and an Umbreon playmat."
Only Mashable uses the labels "Daytime" and "Futuristic-rarity." Neither ICv2 nor the official Pokémon.com product gallery confirms them. Pokémon.com lists the promos as "1 foil promo card featuring Pikachu ex" and "1 foil promo card featuring Espeon ex or Umbreon ex," and does not name a rarity . Until the cards are released and their set markings can be checked, treat "Futuristic-rarity" as Mashable's description, not an official rarity name.
The other themed items follow the same Day/Night split. Pokémon.com lists one playmat "featuring Pikachu, Espeon or Umbreon, and more" and "1 metal coin featuring Espeon or Umbreon," depending on the version . The official list does not say whether the deck box, sleeves or dice differ in design between the two boxes, so no difference should be assumed.
The two versions are priced differently on the secondary market. Mashable cited TCGplayer market prices of $561.50 for the Day box and $690.23 for the Night box , a gap of $128.73. Those figures are a snapshot from one source. Mashable did not explain the gap, and no source here does either. TCGplayer has a separate product listing for the Night version, so buyers can compare current prices for each variant before they buy.
Can you choose Espeon or Umbreon when you buy?
On some listings, you cannot choose. A search-result snippet of the Amazon listing says buyers "will receive, at random" either the Espeon ex or the Umbreon ex version . We could not confirm that wording on the product page itself. When we fetched the page, it returned only page scaffolding, with no price, seller name or variant options.
GameStop's listing points the same way. The product is titled "30th Celebration Ultra-Premium Collection (Styles May Vary)" . The page returned a 403 error, so only the title is confirmed, not the terms of sale. Neither retailer's page told us whether a buyer can request a specific version.
This matters because the two boxes are not interchangeable on the secondary market. According to Mashable, as reported via fluf.io, both versions were listed on Amazon at the same $699.89 preorder price . Mashable's TCGplayer figures, however, put the two versions at different values. A buyer who wants a specific promo, either the Espeon ex or the Umbreon ex, should read each listing for the words "styles may vary," "random" or "assorted" before ordering. A listing that names one version in its title, such as the separate TCGplayer Night product page, is clearer about what ships.
Before you place a preorder, check:
- Version selectable: The listing names Espeon (Day) or Umbreon (Night). It does not say "styles may vary" or "random."
- Seller named: The listing shows who sells and ships the item, whether that is the retailer itself or a third-party seller.
- Price shown: The full price appears before checkout. You can compare it with the $179.99 MSRP reported by ICv2 .
- Release date: The listing matches the official November 6, 2026 date on Pokémon.com , or it explains any different ship date.
When is the release date, and how does it fit the 30th Celebration set?
Both 30th Celebration Ultra-Premium Collections, Espeon (Day) and Umbreon (Night), are scheduled for release on November 6, 2026, according to the official Pokémon.com product page . The boxes come out after the expansion they belong to. The 30th Celebration cards went live digitally in September 2026, and they were already legal in sanctioned play before either box shipped.
The 30th Celebration expansion is the Pokémon TCG set that marks the franchise's 30th anniversary. These are the key dates from Pokémon's announcement, "Pokémon TCG: 30th Celebration Is Now Available in Pokémon TCG Live":
- Pokémon TCG Live launch: September 15, 2026, at 10:00 a.m. PDT .
- Play! Pokémon tournament legality: from September 25, 2026 .
- Exception: the Classic Collection subset is not tournament-legal .
- Ultra-Premium Collections release: November 6, 2026 .
Pokémon.com says the set includes Mew ex and Sylveon ex. It also features "day and night-themed artwork and Pikachu rare cards," plus a Classic Collection subset based on earlier Pokémon TCG card designs . The Day and Night split of the two Ultra-Premium Collections follows the set's own day and night artwork. ICv2 reports that each box includes a day-themed or night-themed Pikachu ex promo illustrated by YOSHIROTTEN (source: ICv2) .
The Classic Collection is a separate subset inside the expansion, so it is packed apart from the main set. That is why each box holds 29 30th Celebration booster packs and one separate Classic Collection booster pack . Players should know that cards pulled from the main-set packs can be used at Play! Pokémon events, but cards from the Classic Collection pack cannot, because the subset is excluded from tournament play .
Pokémon.com also lists a Pokémon TCG Live code card among each box's contents . Because the expansion has been in Pokémon TCG Live since September 15, the code can be redeemed in a client that already supports the set.
What should collectors and players check before buying?
Before buying, check three things on the listing you plan to use: the price compared with the $179.99 MSRP reported by ICv2 , whether the listing names the version you will receive, and who is selling the box. The right box depends on why you want it, and the right listing depends on these three checks.
What matters most depends on how you plan to use the box:
- Players: Count the 29 30th Celebration booster packs as the playable part of the box. The cards in those packs have been legal for Play! Pokémon tournaments since September 25, 2026 . The single Classic Collection pack is not tournament-legal, according to Pokémon.com.
- Collectors: Decide which version you want first. The Espeon ex promo, the Umbreon ex promo, their Pikachu ex companions and the playmats differ between the Day and Night boxes, according to Mashable's report. A box from the wrong version will not contain the promo you are after.
- Sealed buyers: Compare each listing with the $179.99 MSRP. Mashable reported an Amazon preorder price of $699.89 and TCGplayer market prices of $561.50 (Day) and $690.23 (Night) . The TCGplayer Night listing shows the current figure for that version.
Check these points on each individual listing:
- Seller: Find out whether the retailer itself or a third-party seller is shipping the box. We could not confirm who the seller is on the Amazon listing.
- Version guarantee: Some listings do not let you choose a version. GameStop titles its listing "Styles May Vary."
- Returns and timing: Read the return and cancellation terms before the November 6, 2026 release date listed by Pokémon.com .
Every price in this article is a snapshot taken between October 14 and October 16, 2026, and listings can change at any time. This article is not investment advice and does not predict demand or future prices. In short, confirm the version, the seller and the price against the $179.99 MSRP on the listing you actually use before you pay.
Frequently Asked Questions
What is the MSRP of the 30th Celebration Ultra-Premium Collections?
Both the Espeon (Day) and the Umbreon (Night) Pokémon TCG: 30th Celebration Ultra-Premium Collections have an MSRP of $179.99 each, according to the trade publication ICv2 . The official Pokémon.com product page gives no price. Mashable reported an Amazon preorder price of $699.89 for each box, which is about 3.9 times the MSRP. Mashable is the only source for that figure.
When do the Espeon and Umbreon Ultra-Premium Collections release?
Both 30th Celebration Ultra-Premium Collections, the Espeon ex Day box and the Umbreon ex Night box, release on November 6, 2026. That date comes from the official Pokémon.com product page . Preorders listed before that date may ship on or after release, depending on the retailer.
How many booster packs are in each box?
Each 30th Celebration Ultra-Premium Collection has 30 booster packs: 29 Pokémon TCG: 30th Celebration packs and 1 Pokémon TCG: 30th Celebration Classic Collection pack, according to Pokémon.com . Both versions have the same pack count. The same official list also includes:
- a foil Pikachu ex promo and a foil Espeon ex or Umbreon ex promo
- a playmat
- 65 card sleeves
- a deck box
- a metal coin
- 6 damage-counter dice
- a Pokémon TCG Live code card
Can I pick the Espeon or Umbreon version?
Not on every listing. A search-result snippet for an Amazon listing says buyers "will receive, at random" either the Espeon ex or the Umbreon ex version. GameStop's listing is titled "30th Celebration Ultra-Premium Collection (Styles May Vary)" . Other sellers, such as the separate Night listing on TCGplayer, name a specific version. Read each listing's title and description before you buy if you want one version in particular.
Are the cards from these boxes legal in Play! Pokémon tournaments?
Mostly yes. Cards from the main Pokémon TCG: 30th Celebration expansion have been legal in Play! Pokémon tournaments since September 25, 2026. Cards from the Classic Collection subset are not tournament-legal, according to Pokémon.com . So the 29 main-set packs in each Ultra-Premium Collection can hold tournament-legal cards, while the cards in the 1 Classic Collection pack cannot be used in sanctioned play.
SnapHolo prices for the cards and sets in this article
| Card | Edition | Rarity | SnapHolo price |
|---|---|---|---|
| Mew ex 66 | English | Double Rare | $3.07 |
| Sylveon ex 71 | English | Double Rare | $0.77 |
| Mew R | English | RGB Rare | $6,000.27 |
| Mew B | English | RGB Rare | $3,746.75 |
| Mew G | English | RGB Rare | $3,738.75 |
| Mew ex 152 | English | Special Illustration Rare | $89.90 |
| Gengar ex 154 | English | Special Illustration Rare | $75.35 |
| Pikachu ex 150 | English | Special Illustration Rare | $58.32 |
| Mew ex 158 | English | Futuristic Rare | $52.32 |
| Mewtwo ex 151 | English | Special Illustration Rare | $50.27 |
| Pikachu ex 149 | English | Special Illustration Rare | $47.47 |
| Jirachi ex 155 | English | Special Illustration Rare | $43.46 |
| Sylveon ex 153 | English | Special Illustration Rare | $42.79 |
| Mewtwo ex 157 | English | Futuristic Rare | $41.44 |
| Greninja ex 148 | English | Special Illustration Rare | $21.12 |
| Salamence ex 156 | English | Special Illustration Rare | $15.71 |
| Fuecoco ex 147 | English | Special Illustration Rare | $14.97 |
| Maushold 146 | English | Illustration Rare | $10.53 |
| Meowth 144 | English | Illustration Rare | $9.92 |
| Galarian Meowth 141 | English | Illustration Rare | $7.15 |
| Alolan Meowth 139 | English | Illustration Rare | $6.68 |
| Zapdos 133 | English | Illustration Rare | $6.57 |
| Moltres 130 | English | Illustration Rare | $6.00 |
| Articuno 132 | English | Illustration Rare | $5.85 |
| Lapras 131 | English | Illustration Rare | $5.74 |
| Morpeko 135 | English | Illustration Rare | $5.21 |
| Hisuian Zorua 145 | English | Illustration Rare | $4.78 |
| Toxtricity 134 | English | Illustration Rare | $2.63 |
| Pikachu 40 | English | Pikachu Rare | $2.48 |
| Drifloon 136 | English | Illustration Rare | $2.47 |
Ungraded card prices as of 2026-10-18 (KST).
Sources: ICv2 · fluf.io · Amazon listing · Pokémon.com · TCGplayer · Pokémon.com (2) · GameStop
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